Commercial growth · Enterprise sales

Turning complex opportunities into lasting partnerships.

I develop strategic customer relationships, shape commercial solutions around real business needs and win complex B2B opportunities — from competitive tenders to global, multi-solution accounts.

EnterpriseStrategic account development
ComplexCompetitive tender processes
GlobalScalable technology solutions
Long-termCustomer value and growth
Selected success stories

Commercial impact in practice.

A selection of customer engagements demonstrating account growth, competitive wins and the ability to connect technology with customer priorities.

01 / Strategic account development

Growing a global technology account

From an initial workplace technology project to a broader, multi-solution partnership.

I identified opportunities beyond the original request by understanding the customer's international growth plans and the need for a consistent user experience across locations. I developed a service-led proposition combining standardisation, hosted infrastructure and ongoing support.

I led the customer dialogue, sales process and negotiations, then continued to develop the relationship as new needs emerged across workplace technology and digital communications.

Strategic account growthService-led commercial modelMulti-solution expansion
02 / Competitive tender

Winning without the lowest price

Building a compelling proposition in a competitive executive technology tender.

Starting without an established customer relationship, I built trust through focused dialogue, clarified the desired outcome and worked closely with a technology partner to shape a solution against a strong incumbent competitor.

The result demonstrated the value of customer understanding, solution fit and partner collaboration—not price alone.

Competitive tender strategyExecutive technologyPartner collaboration
03 / Public sector & education

Developing an education technology platform

Aligning an integrated solution with procurement, privacy and classroom needs.

I developed a public-sector account over time and helped shape a proposition around the customer's existing environment, stringent data-protection requirements and the practical needs of teachers and pupils.

The approach combined product, software and implementation considerations to compete on the overall fit of the solution rather than purchase price alone.

Public-sector procurementPrivacy-aware solution designIntegrated platform
04 / Complex commercial agreement

Building the opportunity before the tender

Developing credibility and customer insight ahead of a major headquarters project.

I worked on the account well before the formal tender, using an initial proof of concept to test the technology, understand requirements and establish trust. During the formal process, I mapped stakeholders, adapted to changes in the buying group and kept the proposition focused on quality and commercial value.

Proof-of-concept approachStakeholder managementQuality-led tender strategy
Detailed customer names and commercial figures are reserved for the private case-study area below.
Further experience

More detail available in conversation.

Selected detailed case studies can be discussed privately with prospective employers and partners.

How I work

Commercial thinking beyond the initial brief.

Strong enterprise sales is rarely just about the product. It is about understanding the customer's wider agenda, identifying where value can be created and aligning the right people, solution and commercial model to deliver it.

01

Understand the business agenda

Get to the purpose behind the requirement, the stakeholders involved and the outcome the customer needs.

02

Find the opportunity beyond the first sale

Identify adjacent needs and develop the account through relevant, scalable solutions and services.

03

Build a proposition around value

Connect customer requirements, technical fit, service delivery and commercial logic — not price alone.

04

Bring the right partners together

Work across customer, vendor and delivery teams to create a compelling and credible offer.

Start a conversation

Have a complex opportunity to develop?

I welcome conversations about strategic accounts, enterprise sales, commercial growth and customer-facing technology solutions.

Jacob.carlsen@hotmail.com

Connect with me by email or LinkedIn.